andrew burke





Fake Steve Jobs hits it

Posted on: 2007-09-20

I'm on a bit of a blogging roll today.

I only started reading Fake Steve Jobs just before he was outed as a writer for Forbes and got a ton of press. It's still pretty great though. Being able to pretend to be someone else (even if everyone knows who he is) gives him the court jester ability to be nasty and funny and truthful at the same time.

Here he is on NBC's leaving iTMS to start its own download service:

Just Think of the Leverage We'll Have.

So they've all been threatening us with this for years, and we've told them to feel free and go right ahead, and now they're finally going to take the bait and go do it. We're thrilled. They are going to waste hundreds of millions of dollars wading into a quagmire and in two years they'll be looking for a way to back out while saving face. (Sound familiar?) They know they're making a huge bet and they know what's at stake -- it's their entire future. What they don't realize is that they can't win. That's why we're excited. We've needed them to do this. This is the beginning of the end for the TV networks, the last big lurch of the dinosaur as it gets dragged down into the tarpit. This is the last great spastic battle of the old pre-digital media giants. It's going to be both ugly and hilarious.

'waste hundreds of millions of dollars' - seems to be my theme for today.

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